A hub-centric affiliate marketing business model centers around creating a platform (the "hub") to attract and engage a niche audience. This hub, typically a website, blog, or channel, delivers valuable content such as reviews, tutorials, and recommendations tailored to the audience's needs.

Affiliate links are seamlessly integrated into this content, promoting products or services that align with the audience's interests.

Traffic is driven through SEO, social media, and other strategies. This model builds trust, positions the hub as an authority, and generates revenue primarily through affiliate commissions.

It emphasizes scalability and sustainability while requiring consistent optimization and audience engagement.